Well, it is nothing new. Everyone peddles their thing. In school, they indoctrinate patriotism, holidays stuff, etc.; it is only natural that this Org want to influence everybody across the board, not only the adults.
I know of some adult JWs that do not show these videos to their kids because they are too heavy on their psyche being so small and impressionable. They have openly expressed it that, unless they see it at the KH, they will not let them see it.
Heavy indoctrination like this is what gets mere children wanting to enter such a heavy burden like baptism.
I applaud those type of parents.
SL